20 Best Etsy SEO Tools 2023 (Free & Paid)

As an Etsy shop owner, you know how crucial it is to optimize your shop for search engines to attract more visitors and increase your sales. In this fast-paced digital world, utilizing SEO tools becomes essential in order to outrank your competitors and ensure the visibility of your products. In this comprehensive guide, we’ll unveil the 20 best Etsy SEO tools for 2023, both free and paid, that can help you boost your shop’s performance and reach new heights. Whether you need assistance with keyword research, shop analytics, competitor analysis, or listing optimization, these tools will give you the edge you need.

Why Etsy SEO tools are essential for Etsy shop owners?

Before diving into the top etsy SEO tools available for Etsy shop owners, let’s understand why they are essential for your success. Effectively optimizing your shop with relevant keywords, analyzing your shop’s performance, studying your competitors, and optimizing your listings are some of the key factors that can propel your shop forward. SEO tools can automate and simplify these processes for you, saving you time and effort while providing valuable insights. Whether you’re a beginner or a seasoned Etsy seller, these tools will empower you to make informed decisions and stand out in the competitive Etsy marketplace.

Keyword Research Tools

Tool 1: Etsy Rank

Etsy Rank is a powerful keyword research tool specifically designed for Etsy sellers. With Etsy Rank, you can discover the best keywords for your listings, track your keyword rankings, and identify opportunities to optimize your shop. The tool provides valuable insights into keyword search volume, competition, and trends, helping you make data-driven decisions to improve your shop’s visibility. Additionally, it provides tags and keyword suggestions to optimize your listings effectively.

Tool 2: Marmalead

Marmalead is another popular keyword research tool that Etsy sellers swear by. It offers a comprehensive set of features to uncover the most relevant keywords for your shop. Marmalead provides valuable insights into search volume, competition, trending keywords, and engagement metrics. With its user-friendly interface and easy-to-understand metrics, Marmalead empowers Etsy shop owners to optimize their listings and attract more organic traffic.

Tool 3: Alura

Alura is a user-friendly SEO tool designed specifically for Etsy sellers. It allows you to find the best keywords for your Etsy listings, analyze your competitors’ listings, and monitor your shop’s performance. Alura provides insights into keyword search volumes, competition levels, and seasonality trends. Moreover, it offers a unique feature called “Rank Tracker” that enables you to track your keyword rankings over time.

Tool 4: Keywords Everywhere

Keywords Everywhere is a browser extension that provides valuable keyword insights for Etsy sellers. By simply installing the extension, you can view search volume, competition, and related keywords directly within your browser. Keywords Everywhere supports multiple search engines, including Etsy itself, and offers data for various countries. This tool is a convenient way to quickly gather keyword information without leaving your browser window.

Tool 5: Google Trends

While not specifically designed for Etsy sellers, Google Trends can still be a valuable SEO tool in your arsenal. It allows you to explore the popularity and seasonality of keywords over time. By understanding the search trends related to your products, you can optimize your Etsy listings accordingly and stay ahead of the competition. Google Trends also provides insights into related topics and queries, helping you discover new keyword opportunities.

Shop Performance Analytics Tools

Tool 6: Etsy Stats

Etsy Stats is an essential analytics tool provided by Etsy itself, giving you valuable insights into your shop’s performance. It provides information about views, visits, favorites, and orders, allowing you to assess the effectiveness of your marketing strategies. Additionally, Etsy Stats offers data on traffic sources, conversion rates, and total revenue, helping you identify areas for improvement and make data-driven decisions.

Tool 7: Helium 10

While primarily known for its Amazon-focused tools, Helium 10 also offers valuable features for Etsy sellers. With Helium 10, you can track your shop’s performance, monitor keyword rankings, and analyze your competitors. It provides insights into important metrics like sales trends, conversion rates, and keyword volume. Helium 10’s tools are designed to give you a holistic view of your shop’s performance and empower you to optimize your listings effectively.

Tool 8: SellerApp

SellerApp is an all-in-one analytics solution for eCommerce sellers, including Etsy. It provides comprehensive data on your shop’s performance, competitor analysis, keyword tracking, and listing optimization. SellerApp offers features like revenue analytics, keyword research, product research, and competitor tracking. With its intuitive interface and actionable insights, SellerApp is a valuable tool to maximize your Etsy shop’s potential.

Tool 9: Etsyrank Analytics

As an extension of the popular SEO tool Etsyrank, Etsyrank Analytics provides in-depth analytics for your Etsy shop. It offers essential metrics like views, favorites, revenue, conversion rates, and keyword rankings. With Etsyrank Analytics, you can track the performance of your shop and individual listings, identify trends, and make data-driven decisions to improve your shop’s visibility and sales.

Tool 10: Craftybase

Craftybase is an inventory management and analytics tool designed for Etsy sellers. While it primarily focuses on inventory tracking, it also provides valuable insights into your shop’s performance. Craftybase offers reports on sales, revenue, expenses, and profit margins, helping you understand the financial aspects of your Etsy business. By analyzing these metrics, you can optimize your pricing and inventory strategies to drive profitability.

Competitor Analysis Tools

Tool 11: SEMrush

SEMrush is a comprehensive SEO tool that includes competitor analysis features. While it’s widely used for general website analysis, Etsy sellers can leverage its capabilities to study their competitors and gain a competitive advantage. SEMrush provides insights into organic and paid traffic, backlinks, top-ranking keywords, and more. By understanding your competitors’ strategies, you can adjust your own shop’s tactics and attract more visitors to your Etsy listings.

Tool 12: SpyFu

SpyFu is another SEO tool that enables you to study your competitors in detail. It offers features like competitor keyword analysis, domain comparisons, and organic ranking insights. By analyzing your competitors’ keywords and rankings, you can uncover valuable opportunities to optimize your own listings and outperform them in search results. SpyFu provides valuable insights that can enhance your Etsy shop’s visibility and organic traffic.

Tool 13: SimilarWeb

SimilarWeb is a powerful tool that provides comprehensive website analytics, including competitor analysis. While not specifically designed for Etsy, SimilarWeb can still offer valuable insights into your competitors’ traffic sources, referral websites, and search engine ranking. By understanding where your competitors’ traffic is coming from, you can refine your marketing strategies and attract more visitors to your Etsy shop.

Tool 14: Ahrefs

Ahrefs is an industry-leading SEO tool used by marketers and website owners around the world. While it offers a wide range of features, its competitor analysis capabilities are particularly noteworthy. With Ahrefs, you can analyze your competitors’ backlinks, organic positions, top-performing content, and more. By understanding their link-building strategies and content performance, you can improve your own shop’s SEO and increase your visibility on Etsy.

Tool 15: Moz

Moz is another popular SEO tool that offers valuable competitor analysis features. With Moz, you can explore your competitors’ backlink profiles, discover link-building opportunities, and analyze their domain authority. Moz also provides insights into keyword difficulty, allowing you to prioritize your SEO efforts effectively. By utilizing Moz’s competitor analysis features, you can refine your Etsy shop’s SEO strategies and outrank your rivals.

Listing Optimization Tools

Tool 16: Listing Quality Report by Marmalead

Marmalead’s Listing Quality Report is a valuable tool for optimizing your Etsy listings. It analyzes your listings and provides recommendations to improve their overall quality and visibility. The tool identifies areas where you can enhance your listing titles, tags, descriptions, and images to attract more organic traffic. By following the suggestions provided by the Listing Quality Report, you can increase your listings’ chances of appearing in relevant search results.

Tool 17: SEO-Juice by Etsyrank

SEO-Juice by Etsyrank is a listing optimization tool that helps Etsy sellers improve their shop’s SEO. It provides insights into keyword usage, listing quality, and performance. SEO-Juice offers suggestions for optimizing your shop’s titles, tags, and descriptions to attract more visitors and increase conversions. By utilizing SEO-Juice, you can ensure that your Etsy listings are effectively optimized for relevant keywords and improve your shop’s visibility.

Tool 18: eRank

eRank is a comprehensive SEO tool specifically designed for Etsy sellers. It offers various features, including a listing optimizer that provides recommendations for improving your listings’ visibility and performance. eRank analyzes your listings and suggests updates to your titles, tags, and descriptions based on keyword research and search trends. By utilizing eRank’s listing optimization tool, you can increase your chances of ranking higher in Etsy search results.

Tool 19: Ecomhunt

While primarily known as a product research tool, Ecomhunt also offers valuable listing optimization features. It allows you to analyze your competitors’ listings, uncover winning products, and optimize your own listings accordingly. Ecomhunt provides recommendations for effective titles, tags, and descriptions based on successful listings. By leveraging Ecomhunt’s listing optimization features, you can create compelling listings that stand out and attract more potential buyers.

Tool 20: Sonar

Sonar is a free keyword research tool specifically designed for Etsy sellers. By entering a keyword, Sonar provides a list of related keywords and their search volumes. This helps you discover relevant keywords to optimize your Etsy listings effectively. Sonar also offers a reverse ASIN feature, allowing you to study your competitors’ listings and identify keywords they are targeting. By utilizing Sonar’s features, you can optimize your listings with the most relevant keywords and improve your shop’s visibility.


Optimizing your Etsy shop for search engines is vital for driving organic traffic and increasing your sales. By utilizing the top 20 SEO tools mentioned in this guide, you can take your Etsy shop’s performance to new heights. From keyword research to competitor analysis and listing optimization, these tools provide valuable insights and recommendations to help you stay ahead in the competitive Etsy marketplace. Pick the tools that align with your specific needs and leverage their capabilities to maximize your shop’s visibility, attract more visitors, and ultimately boost your sales. You can also hire Proseoexpert.net to boost your organic rankings.

Note: The inclusion of specific tools in this blog post does not constitute an endorsement or guarantee of their performance. Always research and evaluate tools based on your individual requirements before making a purchase or commitment.

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